About Tierra Edget
Edget Advisory was founded by Tierra Edget to deliver executive-level operational strategy to aesthetic and wellness practices ready to scale beyond revenue plateaus.
Tierra is a healthcare operations and growth strategist specializing in plastic surgery, medical aesthetics, IV therapy, and weight loss practices. With more than a decade of leadership experience inside high-performing clinics — spanning front office management to executive practice oversight — she has led multidisciplinary teams, rebuilt operational infrastructure, optimized consultation systems, and driven measurable revenue expansion from within the organization.
Her expertise spans practice management, multi-location operations leadership, financial oversight, payroll administration, KPI development and analysis, surgical scheduling optimization, recruitment strategy, and performance management. This depth of hands-on experience provides what many consultants lack: operational authority. She has executed the systems she now designs for growth-stage and established practices.
Tierra’s philosophy is direct:
Eliminate revenue leakage and operational inefficiencies
Increase consultation conversion and treatment acceptance
Strengthen retention, rebooking, and lifetime value systems
Implement KPI-driven accountability structures
Build leadership frameworks that elevate team performance
Most practices do not have a marketing problem — they have a systems problem.
She partners with growth-stage and multi-provider practices to:
Her approach is disciplined, analytical, and performance-oriented. Every engagement begins with a comprehensive operational evaluation — assessing revenue systems, patient experience architecture, and structural workflow — followed by strategic implementation and executive advisory designed for measurable outcomes.
Unlike traditional consultants who provide surface-level recommendations, Tierra works directly with founders, surgeons, and executive teams to architect scalable growth frameworks that increase profitability and long-term practice valuation.
Under her leadership, Edget Advisory delivers what ambitious practices require most: operational excellence that reflects clinical excellence.
For founders ready to scale strategically — not reactively — Tierra provides the structure, accountability, and executive insight to transition from plateau to performance.
Why edget advisory?
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Why edget advisory? 〰️
Tierra’s expertise spans practice management, multi-location operations leadership, financial oversight, payroll administration, KPI development and analysis, surgical scheduling optimization, recruitment strategy, and performance management. This depth of hands-on experience provides what many consultants lack: operational authority. She has executed the systems she now designs for growth-stage and established practices.
